Privacy Policy

Choosing to shop with NEO Fashion means you’ve placed trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.

This privacy policy helps you to understand how we use your personal data and who we share it with. It applies if you shop on our website or if you otherwise share your personal data with us; for example if you contact us with a query or where you tell us that you would like to receive marketing communications from us.

We change the terms of this privacy policy from time to time and you should check it regularly.

We collect and use the data that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect data from your devices when you interact with our advertising or use our website (you can find out more information in the “Cookie Policy” section below); we keep records when you speak to our customer service teams; we take personal data from a number of third parties to help us manage your account and improve your shopping experience.

To process any orders that you place with us and to facilitate any returns Lawful basis: Contract

• We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors.
• We use your account data plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
• Additionally, where you consent our chosen payment processors may store your payment card details at your request to speed up your checkout in the future.

To provide you with access to an account Lawful basis: Contract

• To register an account with us we capture data such as your name, contact and delivery information, and a password to protect your account (account data). We use the same data on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To provide customer service to you Lawful basis: Legitimate Interest in providing customer support

• We record calls and and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. Using these customer service records is necessary to manage your queries or complaints effectively, for quality monitoring, for the defence of any claims and to continually improve our services.
• We may use automated machine learning systems to generate responses when you communicate with our customer contact centres. This helps us to resolve common queries quickly, provide you with a more efficient service and reduce the average response time for our customers.

To offer and manage any credit we provide to you Lawful basis: Contract/Legitimate Interest in ensuring product suitability and managing debts

• When you apply for and use credit with us we will use your account data to make searches with third parties who will give us data about you, such as your financial history. We do this as it is necessary to assess your creditworthiness and product suitability.
• We use purchase and payment history, along with your account data on a cyclical basis as it is necessary to manage your credit facility with us.
• We use your account data, purchase history, payment history and third party data as it is necessary to collect and recover money that is owed to us (debt recovery) should your account fall into arrears. Please see the section on “third parties we share data with and receive data from” below for more information.

To personalise and improve your experience when you shop Lawful basis: Consent/Legitimate Interest in providing relevant and personalised experiences when you shop with us

• We keep a record of how you interact with our website and any marketing you are exposed to.
• We use your account data, information about the devices you use to access our sites and your interactions with us to operate personalised features across our website.
• We will send you a receipt by email if you have requested this when you shop on our website.

To inform you about products and services that may interest you Lawful basis: Consent

• We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised data about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
• We share limited data with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.

Lawful basis: Legitimate Interest in assessing how and where to place advertising

• We receive data on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which it is necessary to use to tailor and personalise the products and services that are displayed to you.

To personalise and engage with you on social media Lawful basis: Consent/Legitimate Interest to personalise the marketing and services we provide to you

• We use your personal data to engage with you on social media.
• We place targeted advertising in social media. You may receive advertising based on data about you that we have provided to a social media platform, or allowed it to collect using cookies on our website. For some of our marketing campaigns, we may use this data to exclude you from receiving advertising, if we believe it will not be relevant to you.
• You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us..
• We view statistical data and reports regarding your interactions with the pages and accounts we administer on social media platforms.
• To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us. Please also see the section below for further information regarding our use of social media, including specific platforms and the arrangements we have in place with them

To keep in touch with you Lawful basis: Consent/Contract

• When you agree to receive marketing we will keep you up to date with news of products and services including offers, promotions and sale data. We may send you marketing via email, SMS or post, depending on your preferences. You can unsubscribe from marketing at any time through the “my account” or using the link in every email that we send to you.
• If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

Lawful basis: Legitimate interest in marketing to you and keeping customers updated

• Where we are permitted to market to you without consent, we will update you on the latest similar products sold on our websites that we think you will be interested in.
• When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to personalise the marketing we send you so it is relevant and interesting.
• When we respond to any communications and queries from you if you contact us via any of our customer contact channels, including when we interact with you through the chat function on our website.
• We use your account data to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

To ensure the Website and the services we offer you operate properly Lawful basis: Consent

• We use cookies and other similar technologies to keep track of your preferences when using our site.
• We use cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site

Lawful basis: Legitimate Interest in planning and delivering efficient operations and to prevent and detect crime or fraudulent activity

• We use data for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development as it is necessary to keep the business running efficiently.
• We gather data about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

To develop and improve our products, range and services Lawful basis: Legitimate Interest in understanding our customers’ needs and behaviours to provide a better experience

• We share insights about our customers (in an anonymised and aggregated format) with the companies whose products we sell. This is necessary to help them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.
• We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this data to develop the services we offer.
• We work with data providers that specialise in consumer profiling, such as Experian and Merkle. These organisations provide demographic or other data as it is necessary to help us better understand customers’ demographics, lifestyles or shopping behaviours, usually linked to the areas where people live. This helps us to understand our customers better and provide products and services that people will want to purchase.
• When we send you electronic communications, such as emails, we capture whether the message has been opened, if you have clicked on any links within that message and the device you used. We do this because we want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our services.

• We use data about how you browse and engage with our website to improve our website.
• We use all data, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

To prevent and detect crime and other incidents Lawful basis: Legitimate Interest in keeping our customers and staff safe, reducing theft and fraud

• When you register an account, apply for credit or contact our customer contact centres we use your account, application and purchase history data as they are necessary to confirm your identity.
• We use device identifiers, IP addresses and account numbers in fraud prevention and investigation, as they are necessary to maintain network and data security.

To fulfil our legal obligations Lawful basis: Legal obligation

• We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
• We use your account data, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
• We maintain a record of any health and safety incidents that occur in our stores or in our premises. We will share data with regulatory and other official bodies if they make formal requests.
• We will maintain records to meet regulatory and tax requirements.
• We will use your account data to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

Pages on this site may include embedded content, like YouTube videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Below you can find a list of the services we use:

Facebook

The Facebook page plugin is used to display our Facebook timeline on our site. Facebook has its own cookie and privacy policies over which we have no control. There is no installation of cookies from Facebook and your IP is not sent to a Facebook server until you consent to it. See their privacy policy here: Facebook Privacy Policy .

Twitter

We use the Twitter API to display our tweets timeline on our site. Twitter has its own cookie and privacy policies over which we have no control. Your IP is not sent to a Twitter server until you consent to it. See their privacy policy here: Twitter Privacy Policy .

Youtube

We use YouTube videos embedded on our site. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See their privacy policy here: YouTube Privacy Policy.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. Cookies generally exist to make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.

Necessary Cookies (all site visitors)

• cfduid: Is used for our CDN CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. See more information on privacy here: CloudFlare Privacy Policy.
• PHPSESSID: To identify your unique session on the website.

Necessary Cookies (Additional for Logged in Customers)

• wp-auth: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
• wordpress_logged_in_{hash}: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
• wordpress_test_cookie Used by WordPress to ensure cookies are working correctly.
• wp-settings-[UID]: WordPress sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
• wp-settings-[UID]:WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

• as long as you hold an open credit account,
• for 2 years from the point you last made a purchase from our website using a non-credit account, or
• during any time we are managing a customer service request from you.

We always ensure that personal data is secure by continuously developing our security systems and training for our employees. We have implemented appropriate technical and organisational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law.